Lesson #4—Learned from the “Ordinary” Guy at the Party

I get pitched by new companies all the time. It’s one of the best parts of my job. I know there is a lot riding on a meeting with a large enterprise like American Express. However, the pressure to impress often causes people to do or say things that turn a buyer off. Highlighting credentialsCONTINUE READING

Lesson # 1—Learned from the Best Shoe Shine in Texas

So, you want to learn to how to sell. You don’t need to spend a lot of money or sit in a classroom to learn the basics of sales—great lessons are all around us. My wife Donna (Dee) and I keep notebooks of lessons learned from everyday encounters by extraordinary people—just like this one. LessonCONTINUE READING