Whenever I talk about or teach sales, I try to reshape the often-negative perception people have of our profession. I may share stories that link selling to something purposeful. Usually, I start a discussion by saying Selling is to Serve—a virtue I learned from my upbringing. I talked with my great-uncle Mike recently—a loyal husband,CONTINUE READING
![WW2 veterans](https://movesameside.com/wp-content/uploads/2018/09/lesson-5.jpg)